Cleveland, OH,
06:14 PM

Know the Risks Opioid Awareness Campaign Wins Gold Award


Modern Healthcare and sister publication Advertising Age have awarded Doner Agency’s local, grass roots campaign “Know the Risks” top honors in their fourth annual Healthcare Marketing IMPACT Awards competition.The awards recognize the best in healthcare advertising, marketing, promotion and communication campaigns across all types of media platforms.

Recipients were recognized at a November 7th awards ceremony in Chicago. Doner received a gold award in the Print Advocacy category for the “Know the Risks” campaign launched earlier this year in Cuyahoga County.More than 200 entries were submitted. Gold, silver and bronze winners in the industry sector subcategories will be announced in a special section in the Nov. 13 issue of Modern Healthcare and online.“Know the Risks”, launched in April 2017, is a Cleveland-based, community-wide, ongoing opioid awareness campaign created to generate awareness to the risks of opioid prescription abuse and the role it plays in the heroin epidemic in Cuyahoga County and across the nation.

Cuyahoga County had close to 600 opioid overdose deaths in 2016 and is projected to see up to 800 overdose deaths before the end of the year.

It was these devastating numbers that led to the formation of a task force of communications professionals from local hospitals, Cuyahoga County, the US Attorney's Office and the Medical Examiner's Office. The group is using the power of media and communication to fight the deadly local

opioid epidemic by getting at it from the front end and generating awareness to the risks of opioid abuse.

To date, the task force has amassed an unprecedented pro bono effort. “Know the Risks” has pulled together local agencies, production companies, most major media outlets in the county, area hospitals and many other community partners. The estimated value of donated time, materials and inventory is more than $1.5 million.

Click here to watch a powerful video, created by Doner, depicting the personal impact of the opioid epidemic.

Follow “Know the Risks” on Facebook and Twitter, @KnowTheRx.

About The MetroHealth System

The MetroHealth System is an essential health system committed to providing health care to everyone in Cuyahoga County, Ohio, and improving the health of the community overall. Its 7,500 employees deliver care to everyone at its main campus, just west of downtown Cleveland, and at more than 20 other MetroHealth locations. Two new hospitals have recently opened in Cleveland Heights and Parma, and MetroHealth also provides health care at more than 40 additional sites in Cuyahoga County through community partnerships.

MetroHealth is home to Cuyahoga County’s most experienced Level I Adult Trauma Center, verified since 1992 by the Committee on Trauma of the American College of Surgeons, and one of two adult and pediatric burn centers in the state of Ohio verified by the American Burn Association. MetroHealth also is home to a verified Level II Pediatric Trauma Center.

In the past year, MetroHealth provided more than 1.4 million patient visits in its hospital and health centers. MetroHealth is also an academic medical center committed to teaching and research; each of its active physicians holds a faculty appointment at Case Western Reserve University School of Medicine. MetroHealth has earned Magnet status, which places it in the top six percent of all hospitals nationwide for nursing excellence.

MetroHealth’s mission is, “Leading the way to a healthier you and a healthier community through service, teaching, discovery and teamwork.” For more information, visit