Know the Risks Opioid Awareness Campaign Wins Gold Award
Modern Healthcare and sister publication Advertising Age have awarded Doner Agency’s local, grass roots campaign “Know the Risks” top honors in their fourth annual Healthcare Marketing IMPACT Awards competition.The awards recognize the best in healthcare advertising, marketing, promotion and communication campaigns across all types of media platforms.
Recipients were recognized at a November 7th awards ceremony in Chicago. Doner received a gold award in the Print Advocacy category for the “Know the Risks” campaign launched earlier this year in Cuyahoga County.More than 200 entries were submitted. Gold, silver and bronze winners in the industry sector subcategories will be announced in a special section in the Nov. 13 issue of Modern Healthcare and online.“Know the Risks”, launched in April 2017, is a Cleveland-based, community-wide, ongoing opioid awareness campaign created to generate awareness to the risks of opioid prescription abuse and the role it plays in the heroin epidemic in Cuyahoga County and across the nation.
Cuyahoga County had close to 600 opioid overdose deaths in 2016 and is projected to see up to 800 overdose deaths before the end of the year.
It was these devastating numbers that led to the formation of a task force of communications professionals from local hospitals, Cuyahoga County, the US Attorney's Office and the Medical Examiner's Office. The group is using the power of media and communication to fight the deadly local
opioid epidemic by getting at it from the front end and generating awareness to the risks of opioid abuse.
To date, the task force has amassed an unprecedented pro bono effort. “Know the Risks” has pulled together local agencies, production companies, most major media outlets in the county, area hospitals and many other community partners. The estimated value of donated time, materials and inventory is more than $1.5 million.
Click here to watch a powerful video, created by Doner, depicting the personal impact of the opioid epidemic.
Founded in 1837, MetroHealth is leading the way to a healthier you and a healthier community through service, teaching, discovery, and teamwork. Cuyahoga County’s public, safety-net hospital system, MetroHealth meets people where they are, providing care through four hospitals, four emergency departments, and more than 20 health centers and 40 additional sites. Each day, our 8,000 employees focus on providing our community with equitable health care–through patient-focused research, access to care, and support services–that seeks to eradicate health disparities rooted in systematic barriers. For more information, visit metrohealth.org.