Know the Risks Opioid Awareness Campaign Wins Gold Award
Modern Healthcare and sister publication Advertising Age have awarded Doner Agency’s local, grass roots campaign “Know the Risks” top honors in their fourth annual Healthcare Marketing IMPACT Awards competition.The awards recognize the best in healthcare advertising, marketing, promotion and communication campaigns across all types of media platforms.
Recipients were recognized at a November 7th awards ceremony in Chicago. Doner received a gold award in the Print Advocacy category for the “Know the Risks” campaign launched earlier this year in Cuyahoga County.More than 200 entries were submitted. Gold, silver and bronze winners in the industry sector subcategories will be announced in a special section in the Nov. 13 issue of Modern Healthcare and online.“Know the Risks”, launched in April 2017, is a Cleveland-based, community-wide, ongoing opioid awareness campaign created to generate awareness to the risks of opioid prescription abuse and the role it plays in the heroin epidemic in Cuyahoga County and across the nation.
Cuyahoga County had close to 600 opioid overdose deaths in 2016 and is projected to see up to 800 overdose deaths before the end of the year.
It was these devastating numbers that led to the formation of a task force of communications professionals from local hospitals, Cuyahoga County, the US Attorney's Office and the Medical Examiner's Office. The group is using the power of media and communication to fight the deadly local
opioid epidemic by getting at it from the front end and generating awareness to the risks of opioid abuse.
To date, the task force has amassed an unprecedented pro bono effort. “Know the Risks” has pulled together local agencies, production companies, most major media outlets in the county, area hospitals and many other community partners. The estimated value of donated time, materials and inventory is more than $1.5 million.
Click here to watch a powerful video, created by Doner, depicting the personal impact of the opioid epidemic.
The MetroHealth System is redefining health care by going beyond medical treatment to improve the foundations of community health and well-being: affordable housing, a cleaner environment, economic opportunity and access to fresh food, convenient transportation, legal help and other services. The system strives to become as good at preventing disease as it is at treating it.
The system’s more than 600 doctors, 1,700 nurses and 7,800 employees go to work each day with a mission of service, to their patients and to the community. As Cuyahoga County’s safety-net health system, MetroHealth plays an essential role in the region, caring for anyone and everyone, regardless of an ability to pay.
Founded in 1837, MetroHealth operates four hospitals, four emergency departments and more than 20 health centers and 40 additional sites throughout Cuyahoga County. The system serves more than 300,000 patients, two-thirds of whom are uninsured or covered by Medicare or Medicaid.
MetroHealth is home to Cuyahoga County’s most experienced Level I Adult Trauma Center, verified since 1992, and Ohio’s only adult and pediatric trauma and burn center.
As an academic medical center, MetroHealth is committed to research and to teaching and training tomorrow’s caregivers. Each active staff physician holds a faculty appointment at Case Western Reserve University School of Medicine. Its main campus hospital houses the Cleveland Metropolitan School District’s Lincoln-West School of Science & Health, the only high school in America located inside a hospital.
Knowing that good health is about much more than good medical care, MetroHealth has launched the Institute for H.O.P.E.™ (Health, Opportunity, Partnership, Empowerment), which uses a coordinated, collaborative and strategic approach to help patients with non-medical needs such as healthy food, stable housing and job training.
The MetroHealth Glick Center, a new 11-floor hospital, is under construction on the system’s main campus in Cleveland and is scheduled to welcome its first patients in October 2022. The billion-dollar project is the cornerstone of a wider neighborhood revitalization effort led by the system and its partners in the community.
For more information, visit metrohealth.org.