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Know the Risks Opioid Awareness Campaign Wins Gold Award

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Modern Healthcare and sister publication Advertising Age have awarded Doner Agency’s local, grass roots campaign “Know the Risks” top honors in their fourth annual Healthcare Marketing IMPACT Awards competition.The awards recognize the best in healthcare advertising, marketing, promotion and communication campaigns across all types of media platforms.

Recipients were recognized at a November 7th awards ceremony in Chicago. Doner received a gold award in the Print Advocacy category for the “Know the Risks” campaign launched earlier this year in Cuyahoga County.More than 200 entries were submitted. Gold, silver and bronze winners in the industry sector subcategories will be announced in a special section in the Nov. 13 issue of Modern Healthcare and online.“Know the Risks”, launched in April 2017, is a Cleveland-based, community-wide, ongoing opioid awareness campaign created to generate awareness to the risks of opioid prescription abuse and the role it plays in the heroin epidemic in Cuyahoga County and across the nation.

Cuyahoga County had close to 600 opioid overdose deaths in 2016 and is projected to see up to 800 overdose deaths before the end of the year.

It was these devastating numbers that led to the formation of a task force of communications professionals from local hospitals, Cuyahoga County, the US Attorney's Office and the Medical Examiner's Office. The group is using the power of media and communication to fight the deadly local

opioid epidemic by getting at it from the front end and generating awareness to the risks of opioid abuse.

To date, the task force has amassed an unprecedented pro bono effort. “Know the Risks” has pulled together local agencies, production companies, most major media outlets in the county, area hospitals and many other community partners. The estimated value of donated time, materials and inventory is more than $1.5 million.

Click here to watch a powerful video, created by Doner, depicting the personal impact of the opioid epidemic.

Follow “Know the Risks” on Facebook and Twitter, @KnowTheRx.

About the MetroHealth System

The MetroHealth System, Cuyahoga County’s public health system, is honoring its commitment to create a healthier community by building a new hospital on its main campus in Cleveland. The building, and the 25 acres of green space around it, are catalyzing the revitalization of MetroHealth’s West Side neighborhood.

MetroHealth will break ground on the new hospital in late 2018, using nearly $1 billion it borrowed on its own credit after dramatically improving its finances. In the past five years, MetroHealth’s operating revenue has increased by 44.5 percent and its number of employees by 21 percent. Today, its staff of 7,700 provides care at MetroHealth’s four hospitals, four emergency departments and more than 20 health centers and 40 additional sites throughout Cuyahoga County. In the past year, MetroHealth has served 300,000 patients at more than 1.4 million visits in its hospitals and health centers, 75 percent of whom are uninsured or covered by Medicare or Medicaid.

The health system is home to Cuyahoga County’s most experienced Level I Adult Trauma Center, verified since 1992, and the only adult and pediatric burn center in the state of Ohio.

As an academic medical center, MetroHealth is committed to teaching and research. Each active staff physician holds a faculty appointment at Case Western Reserve University School of Medicine and its main campus hospital houses a Cleveland Metropolitan School District high school of science and health.

For more information, visit