MetroHealth Announces New Corporate Brand to Reflect the Caring, Inclusive Spirit of Cleveland’s Public Health System
To capture the true spirit of MetroHealth’s commitment to caring for all people, the public health system unveiled its new brand identity at its Annual Stakeholders Meeting Thursday evening, September 23.
MetroHealth’s newly refreshed brand reflects the system’s contribution and dedication to the community and the advanced thinking that inspires change. MetroHealth’s new tagline, “Devoted to hope, health, and humanity,” reflects the passion of the health system’s 8,000 employees who instill hope, foster health and carry the warmth and humanity synonymous with MetroHeath.
“It is a creed that welcomes those in need, envelopes them in a kind of caring that goes far beyond medical care,” MetroHealth CEO and President Akram Boutros told the 200 socially distanced people attending the meeting at the Cleveland Metroparks Zoo.
It is also a declaration, he said, one that draws thousands of employees, volunteers, community partners and others to MetroHealth to address those needs.
The new MetroHealth System logo is derived from the medical plus or cross icon, used initially by the Red Cross as a beacon for inclusive, non-biased medical care and a universal symbol of aid, comfort, safety and good health. MetroHeath’s interpretation of this iconic medical symbol is composed of a series of dots in a variety of colors and sizes that symbolize the diversity and inclusivity of the MetroHealth community as well as within MetroHealth’s own employee team. MetroHealth has been a prominent leader within the community to ensure they deliver beyond medicine and build and sustain many community-centric services, including healthy food, educational opportunities, legal aid and more.
“We bring together people of all races, all ages, all ethnicities, all incomes, all genders, all walks of life to care for people of all races, all ages, all ethnicities, all incomes, all genders, all walks of life,” Boutros told the crowd.
The new MetroHealth branding will be seen throughout the entire system’s buildings and marketplace presence throughout the next year.
The new brand can also be seen in the release of MetroHealth’s new video, “America the Beautiful,” which highlights the health system’s dedication to diversity, inclusion and equity and is posted on its website, www.metrohealth.org.
“Until we erase bias and hatred, we can never be a truly healthy community,” Boutros said in releasing the video. “And MetroHealth is here to create a healthy community – for everyone.”
The MetroHealth System is redefining health care by going beyond medical treatment to improve the foundations of community health and well-being: affordable housing, a cleaner environment, economic opportunity and access to fresh food, convenient transportation, legal help and other services. The system strives to become as good at preventing disease as it is at treating it.
The system’s more than 600 doctors, 1,700 nurses and 7,800 employees go to work each day with a mission of service, to their patients and to the community. As Cuyahoga County’s safety-net health system, MetroHealth plays an essential role in the region, caring for anyone and everyone, regardless of an ability to pay.
Founded in 1837, MetroHealth operates four hospitals, four emergency departments and more than 20 health centers and 40 additional sites throughout Cuyahoga County. The system serves more than 300,000 patients, two-thirds of whom are uninsured or covered by Medicare or Medicaid.
MetroHealth is home to Cuyahoga County’s most experienced Level I Adult Trauma Center, verified since 1992, and Ohio’s only adult and pediatric trauma and burn center.
As an academic medical center, MetroHealth is committed to research and to teaching and training tomorrow’s caregivers. Each active staff physician holds a faculty appointment at Case Western Reserve University School of Medicine. Its main campus hospital houses the Cleveland Metropolitan School District’s Lincoln-West School of Science & Health, the only high school in America located inside a hospital.
Knowing that good health is about much more than good medical care, MetroHealth has launched the Institute for H.O.P.E.™ (Health, Opportunity, Partnership, Empowerment), which uses a coordinated, collaborative and strategic approach to help patients with non-medical needs such as healthy food, stable housing and job training.
The MetroHealth Glick Center, a new 11-floor hospital, is under construction on the system’s main campus in Cleveland and is scheduled to welcome its first patients in October 2022. The billion-dollar project is the cornerstone of a wider neighborhood revitalization effort led by the system and its partners in the community.
For more information, visit metrohealth.org.