RTA and MetroHealth partner to rebrand the 51 bus line
The Greater Cleveland Regional Transit Authority (RTA) today announced a new partnership with the MetroHealth System to rebrand the number 51 family of routes.
Beginning this fall, the rebranded route will offer commuters an upgraded ride on 20 new, specially designed vehicles fully branded with the MetroHealth logo. More than 400 bus stop signs and 37 shelters will also display the new logo along the routes.
The 51-A, 51-B and 51-C operate more than 200 bus trips per day and link the MetroHealth campus with both Downtown Cleveland to the north and the neighborhoods and suburbs to the south.
MetroHealth has five health care facilities along the route.
The routes serve the Ohio City, Archwood/Denison and Old Brooklyn neighborhoods of Cleveland and the suburbs of Broadview Heights, Garfield Heights, Independence, Parma, Parma Heights, Middleburg Heights, Seven Hills, Strongsville and Valley View.
“The number 51 bus route serves the West 25th Street Corridor and is among the most popular routes in the RTA system. It serves 2.1 million customers each year,” said RTA CEO and General Manager Joe Calabrese. “Most of the routes run 24/7 and have the second-highest bus ridership in the RTA system, second only to the HealthLine,” Calabrese said.
“We have a shared vision with RTA about creating a better West 25th Street and a more livable Cleveland,” said Akram Boutros, MD, President and CEO of MetroHealth. “The MetroHealth Line is one of the first steps of where we want to go with our campus transformation. We are not just building a new hospital, we are creating a livable green space for the community, and now we have a way to help all people get there.”
Revenue from the MetroHealth Line sponsorship will be used to upgrade landscaping and bus stations along the route.
RTA is also working with the funders, the City and the neighborhoods to add some exclusive rush-hour bus lanes and traffic signal prioritization, with the goal to make the MetroHealth Line faster and more reliable.
In 2008, RTA became the first transit system in the nation to sell naming rights sponsorships to its assets. That was for the HealthLine.
“Since its launch, the HealthLine has seen annual ridership increase by 60 percent and has generated more than $6.3 billion in economic development along Euclid Avenue,” Calabrese said.
In December 2014, RTA launched the Cleveland State Line, serving Downtown and several West Side communities. Since then, ridership has almost doubled.
The MetroHealth System is redefining health care by going beyond medical treatment to improve the foundations of community health and well-being: affordable housing, a cleaner environment, economic opportunity and access to fresh food, convenient transportation, legal help and other services. The system strives to become as good at preventing disease as it is at treating it.
The system’s more than 600 doctors, 1,700 nurses and 7,800 employees go to work each day with a mission of service, to their patients and to the community. As Cuyahoga County’s safety-net health system, MetroHealth plays an essential role in the region, caring for anyone and everyone, regardless of an ability to pay.
Founded in 1837, MetroHealth operates four hospitals, four emergency departments and more than 20 health centers and 40 additional sites throughout Cuyahoga County. The system serves more than 300,000 patients, two-thirds of whom are uninsured or covered by Medicare or Medicaid.
MetroHealth is home to Cuyahoga County’s most experienced Level I Adult Trauma Center, verified since 1992, and Ohio’s only adult and pediatric trauma and burn center.
As an academic medical center, MetroHealth is committed to research and to teaching and training tomorrow’s caregivers. Each active staff physician holds a faculty appointment at Case Western Reserve University School of Medicine. Its main campus hospital houses the Cleveland Metropolitan School District’s Lincoln-West School of Science & Health, the only high school in America located inside a hospital.
Knowing that good health is about much more than good medical care, MetroHealth has launched the Institute for H.O.P.E.™ (Health, Opportunity, Partnership, Empowerment), which uses a coordinated, collaborative and strategic approach to help patients with non-medical needs such as healthy food, stable housing and job training.
The MetroHealth Glick Center, a new 11-floor hospital, is under construction on the system’s main campus in Cleveland and is scheduled to welcome its first patients in October 2022. The billion-dollar project is the cornerstone of a wider neighborhood revitalization effort led by the system and its partners in the community.
For more information, visit metrohealth.org.