Take a moment and watch this powerful “Trap of Addiction” video
Ohio is seventh in the U.S. in population, yet our state led the nation in opioid-related deaths last year. Cuyahoga County alone saw more than 500 overdose deaths in 2016.
To fight the opioid crisis, the Cuyahoga County Opiate Marketing Taskforce created Know the Risks, a startling public awareness campaign. Know the Risks’ goal is to warn the public that the use and misuse of prescription painkillers play a major role in the opioid epidemic in Cuyahoga County and across the nation.
You’ve likely seen the striking Know the Risks billboards, print ads and digital messages. The campaign recently released a powerful new video, “The Trap of Addiction.” Watch it here.
The Know the Risks campaign is now getting national attention. Earlier this month, the judges at the Healthcare Marketing Impact Awards chose Know the Risks as a 2017 Gold Award winner. The Impact Awards highlight the year’s best health care advertising, marketing, promotion and communication campaigns.